Okay, so obviously this whole 'bolg' think has turned out pretty dismally for us to date (clearly calling for an intern...). It hasn't been as enticing, interesting or compelling as it was supposed to be and clearly the blame falls on me for not updating often enough. Sooo....
New products! We've designed four shirts (one is ELVS) and are introducing an ELVS cycling cap. The ELVS cap will come in two colors, black and white.
We're going to be in Las Vegas for the 2007 Interbike show. We don't have a booth but I'll be walking the floor meeting, greeting, kissing babies and taking swag. Hopefully I'll bring my camera and drop updates (with photos no less) on you all. But, don't hold your breath my track record is pretty shysty to begin with.
Also, and most importantly, Interbike will see the debut of our collaboration with Velocity rims. Look for it, nothing like it exists right now.