Thursday, January 15, 2009

More shots of the ELVS Powdercoat and Squarebuilt frame

Here are some detail shots of the forth-coming ELVS Powdercoat on Joey Krillz' Squarebuilt frame. This rig is Joey's primary work bike and daily ride. It gets ridden hard and locked up all over town.

The base color is purple with the ELVS topcoat.

Wednesday, January 14, 2009

Secret Photo Leaks

If you've been watching the fixed gear blogroll diligently over the last few days you might have picked up on the theme of reflective gear. This is what I term passive-visibility, aka normal looking items for all intents and purposes, but totally reflective as hell.

So, I was a little upset at first when I saw this on HKFixed:

Which was a pic of this:

That is a leaked photo of the forth-coming ELVS powdercoat. In this shot, it has been applied to a very nice Squarebuilt frameset.

Joey Krillz, one of their team riders and avowed Prime Minister of Squarebuilt Public Relations/Propaganda, aka this guy:

put it out there. I was mad, but now I'm glad...

People get to see some of what I've been working on for over a year and I'm proud to see it on one of Lance's Squarebuilt frames. He does fantastic work and is located down the road from me in Bed-Stuy (Brooklyn) so it couldn't have worked out any better.

Once negotiations are done, we will be offering ELVS powdercoating to the aftermarket as well as OEM worlds.

Monday, January 5, 2009

New Color Shots

So here are some shots of the new color in conjunction with the original black ELVS rim. The color is a light silvery pearl and is about 333% brighter then the black.

The main reason for the differentiation in effective retro-reflectiveness is due to the new color's decreased absorption of the visual spectrum. Wha? Basically, the reflective element, because it is closer to white, is reflecting more light and absorbing less (look at the silvery reflective stuff on your sneakers, bags and riding gear, there is nothing obscuring the reflective element). The irony here though is that the black rim isn't the least reflective color offerable, that dubious award belongs to Blue (of which the white is 1000% brighter)