If you've been watching the fixed gear blogroll diligently over the last few days you might have picked up on the theme of reflective gear. This is what I term passive-visibility, aka normal looking items for all intents and purposes, but totally reflective as hell.
So, I was a little upset at first when I saw this on HKFixed: http://hkfixed.blogspot.com/2009/01/squarebuilt-reflective-paint.html
Which was a pic of this:
That is a leaked photo of the forth-coming ELVS powdercoat. In this shot, it has been applied to a very nice Squarebuilt frameset.
Joey Krillz, one of their team riders and avowed Prime Minister of Squarebuilt Public Relations/Propaganda, aka this guy:
put it out there. I was mad, but now I'm glad...
People get to see some of what I've been working on for over a year and I'm proud to see it on one of Lance's Squarebuilt frames. He does fantastic work and is located down the road from me in Bed-Stuy (Brooklyn) so it couldn't have worked out any better.
Once negotiations are done, we will be offering ELVS powdercoating to the aftermarket as well as OEM worlds.