As shown at Interbike 2007, a collaborative effort between Laek House and Velocity Rims: the ELVS rim. Still in the prototype phase, the ELVS rim is based around the popular and colorful Deep-V and features 360 degrees of retro-reflective visibility.
We're stoked, they're stoked. Once testing is done, these rims ought to be showing up at finer bike shops across the world.
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