It was, to say the least, inspired by a recent rash of bike thefts. Its small enough to not do more then half-wrap a top-tube or seat-tube and is sitting on top of business card in the pic.
Also, if you were in riding DH mountain bikes about five years ago, this sticker might make you think of a certain item from Brooklyn Machine Works.
SASE's will get you a few.
-ethan
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